How to Start a Lost Pet Page for Your City
Step 1: Pick a Name
Pick a name. Go with something simple that reflects the mission of your page. My city’s lost pet page is called "Lost Pets of Poplar Bluff." You can make the page on multiple sites, but Facebook is probably the most important as your posts will get the most traction there. You may also consider making a variation of the page on Twitter, Google+, and other social media sites.
Step 2: Make the Page Look Nice
Make your page look nice. Choose a simple banner and perhaps use a picture of a dog as your page’s main photo. Don’t take images from a google search—you may violate someone’s copyright. If you don’t have your own images, use a site like Pixabay and search “dog” photos. Once your page is up and looking nice, then it’s time to start telling all the locals.
Once your page is up and looking nice, then it’s time to start telling all the locals.
Step 3: Let Others Know About Your Page
Let others know about your page. Start by inviting friends who live in your city. Try not to invite too many people who don’t live near you as you want to try to keep your scope within the city. When pets first disappear, it’s going to be neighbors who can help the most, so send invites to those who live in your town and tell all your friends and local neighbors. Another way to let people know is to post in local lost pet groups. Make sure they are okay with you advertising in their group. Most of them won’t mind if they know you are helping lost pets.
Tell all your friends and local neighbors.
Step 4: Enlist Help From Others
Consider enlisting some help from others. My pet page grew so fast that I could barely manage it on my own, so I ended up enlisting help from another person who is near my town. If you have some pet loving friends that you trust, then ask them to help. There is certainly someone out there who is willing to help bring lost pets home.
Step 5: Create Media
Consider creating some flyers or business cards to let people know about your page. Often times, towns have bulletin boards where these things can be posted. Ask local veterinarians, pet shops, and groomers if you can leave some cards with them. This will help get word of the page to the people who need it the most: pet lovers.
Step 6: Don't Give Up
Don’t give up. It can be soul-crushing to see how often people lose their precious pets. You may have a tough time dealing with it. Try not to let it get you down for too long. Remember that your page is there to help reunite these poor fluffy ones with their families. You are doing a good thing.
© 2019 Teddy O'Malley